Trevor Pinch: Unmasking Amazon.com’s Top Product Reviewers

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When Trevor Pinch, professor of Science and Technology Studies at Cornell, was a guest in Edinburgh he mentioned his survey with Filip Kesler of Amazon reviewers. The study focuses on how the ranking system influences the behaviour of leading reviewers. The Amazon rankings are measures of influence and Pinch and Kesler describe how reviewers start to game the ranking process and that it changes the behaviour of authors. The survey is described in this excellent Youtube video of a Cornell seminar and the results of the project have been published with a Creative Commons licence.

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