5 Sources


The linear model of innovation, from basic research to the diffusion of innovations is described and criticised. It is argued that the process f innovation is less linear and that innovation continues to take place as new products and services are marketied, distributed and used.

The impetus for user needs leading to the customisation of products and services, as exemplified in “mass customisation”, is explored.

Christensen’s argument that established firms ignore innovations which are then developed by new entrants to disrupt the market is discussed.


  • Be able to describe and critique the linear model of innovation;
  • Be able to describe Chesbrough’s model of “Open Innovation”;
  • be able to describe the concepts of mass customisation and innovation by users;
  • be able to describe Christensen’s concept of Disruptive Innovation

Textbook: chapter 5