Assessment

There will be two components of assessment, coursework and an end of term examination.

  1. Coursework 40%: Made up of a group presentation (10%) focused on the outputs of the group project and an individual reflective essay (1,500 words) based around the content of the group project
    (30%).
  2. Closed book examination 60%: The examination will be of 2 hours duration and you will be expected to answer 3 out of 6 questions.

Assessed group and individual coursework activities

Each tutorial group will be split into two groups of up to eight students. Each group should agree with their tutor by Week 4 on an innovation within an organisation, or organisations, that they would like to analyse. This could be a new product or service or it could be a significant change to an existing one. Ideally students should draw on direct contact with people directly involved in the innovation, as both customers and innovators. As a group, prepare a 20 minute presentation on the innovation which will be given during the penultimate tutorial. The presentation should cover a description of the innovation and a chronology of its development, identifying the roles of key actors and strategic decisions. Students will be expected to share information collected on the innovation and its context. The presentations will be assessed and each group will gain a mark counting 10% of the total course mark. Peer evaluation will be used to determine aspects of the group project process.

In addition, each student should submit an essay, maximum length 1,500 words, describing the innovation and critically relating it to one of the concepts covered in the course. The essay should be clearly split into a descriptive section and an analytic sections. Student may collaborate on the descriptive sections but the analytic section, relating the innovation to the concepts covered in the course or covered on other courses, should be wholly the work of the individual student. The individual reflective essay will be assessed and count towards 30% of the total course marks.

Additional clarification: the aim of the exerise is to critically analyse the technology, going beyond simply describing it. One way to think of this is to develop an argument about the lessons/insights which can be taken from this case that might be applied to wider innovations. Students can concentrate on relating the innovation to concepts covered in other courses,
for example by focusing on the marketing of the innovation, the financing of the innovation, the internationalisation of the innovation or the strategy of the firm(s). By specialising you will not be marked down because the assessor thinks another angle would have been more interesting: ideally there should be a variety of angles in a group on the same case. The essay can be written as an essay or as a report. Due to the tight word limit, it is not expected that students will include a literature review, but references can be included for key supporting sources or key references on concepts used.

The overall pass mark for the course is 40%.